Thursday, March 31, 2011

Spotlight on Beach Scrapbooks

In July of 2007, the mother/daughter team of Janice Roller and Jennifer Goodwin chose a prime location - only five miles from the Virginia Beach oceanfront - to open Beach Scrapbooks.   Janice and Jennifer had been avid scrapbookers for almost a decade before they decided to share their scrappin' love with local beachcombers.

Beach Scrapbooks boasts a huge inventory of many different well-known and not-so-known scrapbooking brands, from Cosmo Criket to Carolee's Creations to Sandylion, and hundreds in between!

The brightly lit aisles and walls of Beach Scrapbooks are most definitely a scrapbooker's dream.  If, by chance, one cannot find just the right product for their latest scrapping project, the friendly and professional staff will quickly and happily place a special order.  At Beach Scrapbook, there is no such thing as an unhappy customer.  It is the beach, after all!  Jen says, "We like to think that our store is sorta like 'Cheers'...a place where everybody knows your name, and you're always glad you came.  It's our happy little place!"

And speaking of fantastic staff, Beach Scrapbooks employs eleven smiling faces, always ready to meet any scrapper's need.

These fabulous staffers spend their days not only helping customers, but also putting together "Hump Day Kits" (available each Wednesday) and crop classes.  To learn more about the kits and classes, visit the Beach Scrapbooks blog or their class schedule.

Being an Email Contact customer has been a benefit to Beach Scrapbooks because, as Jennifer says, "in this day and age, EVERYONE is online!  We are able to get our information across in a timely fashion. Plus, we're in control of WHEN it goes out and WHO the information goes to."

If you're as excited about Beach Scrapbooks as we are at Email Contact, be sure to check them out!  You can like them on Facebook, visit their website, or take a gander at their amazingly informational blog!

Thanks, Beach Scrapbooks, for being such a phenomenal Email Contact customer since 2007.

Thursday, March 24, 2011

Spotlight on Kids Style

Nestled in the heart of Norwich, a small European-style village in Canada, lies Kids Style - a clothing boutique owned and operated by Lisa Koppert.  Since 2004, Kids Style has been outfitting the most discerning of dressers, both adult and child, from all over Canada and Europe.  Lisa knows that even the most refined and polished customers have a budget when it comes to clothes shopping, which is why she offers so many quality boutique items at reasonable prices.  With brand names such as Point Zero, Robeez, and Baby Legs, Kids Style literally has every member of your family covered.  Quality accessories and even layette items are available to complete any desired look.

Kids Style's website has primarily been a source of information for it's customers, but that's all about to change.  Their brand new website will be introduced soon and will allow customers from all over the world to purchase high quality items at reasonable prices.  Join their Facebook page and be among the first to know when this exciting project goes live!

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When Lisa isn't at the store, she can be found enjoying quality family time with her husband and four children, ranging in age from 10 all the way up to university.  The Koppert family lives on a farm and are all very active in the success of Kids Style.

As if running a business and a large family were not enough, Lisa also spends much time volunteering in organizations like BIA, Chamber, her kids' schools and her church.

Of Email Contact, Lisa says:  "I find that Email Contact helps me design my newsletters and postcards to let my customers know what the latest trends and styles are and, when needed, I can alert them to upcoming sales and specials."

Lisa, you truly are a SuperWoman who has shown all of us at Email Contact that balancing work, family and volunteering is a reality that we can all strive for.  Thank you!!

To learn more about Kids Style, visit their webpage or "like" them on Facebook.

Thursday, March 17, 2011

Everyone's An Artist!

Alright, I know you probably don't feel like an artist sometimes, but you are.

If you're anything like me, every week or month or quarter, when it's newsletter time, you look at that blank newsletter template with a little (or a lot) of trepidation.  What will you write?  How will you know if your customers will find it beneficial?  As the deadline draws nearer, and the stress of the task at hand builds up more and more, it can seem harder and harder to come up with ideas.  What to do?

Perhaps something as simple as a change in perspective is all that's needed.  Instead of looking at the computer screen as your nemesis, think of it as a fresh canvas, just waiting for your magical brush (or in this case, keyboard) strokes.  If you're tuned in to your customer base, there is no right or wrong answer when it comes to content, there are only suggestions.

Always be in "Newsletter Mode".  Any good artist is constantly on the lookout for inspiring subject matter.  So should you be.  When something strikes you, write it down!  Maybe a content folder somewhere on your computer would be helpful.  See.  Write.  File.  Publish when appropriate.

Stats may be boring, but results are not.  What inside your previous newsletters has gotten a reaction from your customers?  Look at what they're clicking.  If there are an overwhelming number of clicks on any certain article from the past, perhaps it would be valuable to revisit and expand on that subject.

Phone a friend.  This life-line isn't limited to that oh-so-popular television game show.  Like any artist, we can all get stuck in a rut. Sometimes, a new voice in the form of a guest author can freshen up your newsletter. 

Keep it real.  There's a reason that reality television shows have found such a niche in our society.  People want to see the failures and successes of those around them.  Draw upon and write about your past experiences.  Let your readership know what has worked for you and what hasn't and why.

Try to remember though, that variety really is the spice of life.  Don't limit yourself to article after boring article.  Add some pizazz to the newsletter in the form of things like educational content (think "Word of the Week"), Top Ten lists, surveys, event recommendations, links to resources that would be beneficial to your audience, funny or inspirational anecdotes, and the list goes on.  As the artiste, you ultimately have the final say in what your audience will see.  However, it's important to remember that people will only look at art that they find appealing.

Now is the time to get started on your next masterpiece!