Just over six years ago, out of desperation and necessity, Lori Scholz founded Apron Strings. She found that life was indeed getting busier and the choices in her local shops were getting more and more overwhelming. There had to be a better way! Lori decided that it would be easier for her and her scrapping friends if some sort of pre-assembled kits were available, and so she got to work. Her goal is to eliminate all those excuses that inevitably keep people away from doing the things that they really love.
No time to head to the store? No creative energy left after that long day at work? No problem! Apron Strings sells prepackaged scrapbooking kits in two different sizes, "Smaller than a Breadbox" and "Bigger than a Breadbox", and the "All Year Cheer" Card kits, each containing coordinated papers and embellishments. With just a quick click of the mouse, these kits can be delivered right to your doorstep. The online newsletter contains everything an aspiring or experienced scrapper needs to turn these kits into one or more masterpieces. With new kits each month, there is more than enough material to keep even the most avid scrapbooker busy.
|This month's "Bigger than a Breadbox" Kit|
Lori is very proud of the company that her little idea has become over these past six years. "Apron Strings is built on a foundation of great customer service, fun kits filled with great new products that are, best of all, budget friendly", she says.
Lori utilizes email marketing as a means to reach her customers on a regular basis. She notifies them of upcoming promotions, news about each kit, and a monthly newsletter. Along with the newsletter, the Apron Strings blog is a continued source of inspiration and ideas. Guest designers showcasing their finished "breadbox" creations, along with Lori's commentary and photos, give limitless possibilities for the products in each kit.
If you'd like to learn more about Apron Strings, visit their webpage or "like" them on Facebook!