Thursday, July 28, 2011

Spotlight on Woolylady


What do biology and quilting have in common?  What about the law and quilting?  As it turns out, the three things have very little in common at all, which is exactly why Gail Gilson Pierce and Lisa Wood were so drawn to WoolyLady nearly five years ago.  Gail, a biologist, and Lisa, an attorney, were looking for a change of pace when the opportunity to purchase this incredible company presented itself.  Both avid quilters and fabric dyers, Gail and Lisa thought, "How hard could this be?".  Gail is quick to say that it is much harder than they both thought, but extremely rewarding.

WoolyLady is an independent, artisan wool dye studio located in the north woods of Wisconsin, specializing in contemporary, hand dyed, felted wool fabric for wool appliqué, rug hooking, and garment making.  They boast of having something for "every creative person" who loves to work with wool fabric.  All of their fabric is hand-dyed, one yard at a time, right in WoolyLady's Northwoods studio and then washed and felted.  A large selection can be found in their online shop.
Along with beautiful fabrics, WoolyLady sells gorgeous patterns and kits for wool appliques and rug hooking. Each kit contains nearly everything needed to complete a truly unique project.

WoolyLady products can be found online or in select retail outlets throughout the United States and internationally in Australia, Canada, New Zealand and the United Kingdom.

Gail and Lisa use Email Contact to send one wholesale and one retail newsletter per month.  "We find that even though the content of the newsletter isn't always something that every customer will "bite on", the newsletters always motivate our customers to place orders that they've been meaning to or to browse our website."  They have found the newsletters to be a great way to stay in touch with established customers, introduce new customers to the product line, and offer rewards and sales to those who support WoolyLady.

To learn more about this fantastic Email Contact customer, check out their website.

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