Wednesday, August 17, 2011

Why Email Marketing? It's As Easy As ABC!

It's that time of year again.  The beach towels and sunglasses are being replaced by backpacks and textbooks.  The empty school hallways will soon be bustling with activity, and those bright yellow school buses will wake from their summer of hibernation.

If your house is anything like mine, the kids are both anxious and excited - full of anticipation of meeting new friends and teachers, while at the same time feeling the trepidation that comes with more difficult classes and all that homework.  My girls keep trying and re-trying on outfit after new outfit, until finally, the night before the first day of school, they will pick a winner.

Marketing is not unlike those days of preparation for the first day of school.  When a business has a campaign idea, it might take a few dress rehearsals before just the right fit is found.  What type of marketing best reflects the image you want for your company?  There are so many ad mediums to choose from - radio, magazine, newspaper, television, and the list goes on - that just that part of the marketing decision can be exceedingly overwhelming.  And the actual campaign design hasn't even been completed yet.  Whatever choice is ultimately made, we can go back to the basics - the ABCs - to see why email marketing is perhaps the most efficient of all marketing tools, whether it is combined with one or more of the traditional methods or stands alone.

A is for Accessibility
Smart phones and tablets have changed the way people access their email accounts.  Long gone are the days when we checked the inbox after work or in our spare time.  Now, we check our email at red lights and in the drive-thru lane.  We update our social network statuses in the waiting room at the doctor's office.  This is just one reason that email marketing has soared from relatively unknown and unused to the single most effective and efficient marketing tool available in less than a decade.  That means that your company is literally in the consumer's pocket twenty-four hours a day.

B is for Bargain

With the abundance of low-priced (or even free) email marketing packages, it's no surprise that the ROI on this advertising method is much, much higher than that of other, more traditional, methods.  In fact, recent research has shown that direct mail ad campaigns can cost as much as 100 times more than email marketing campaigns.  That's a staggering amount of money that could be better utilized in growing a business.

C is for Convenience
It used to be that when I had an advertising idea pop into my head (usually in completely random places like my shower and during the wee hours of the morning), I would have to jot it down on a piece of paper and hope that the genius didn't escape me before I could contact the marketing company.  Even then, I would have to depend on someone else to put my thoughts into action and design a print ad that matched my personality.  That all disappeared with email marketing.  With beautifully designed templates - different ones available for my every mood swing - my random shower thoughts become amazing email postcards or newsletters within minutes.  And it doesn't matter whether that thought came at three in the afternoon or three in the morning.  With email marketing, I'm in control of when my ads are delivered, not the post office or the marketing company.  

How has email marketing changed the way that you build your ad campaigns?  Post your story on our Facebook Wall, and you could win three free months of Email Contact's incredible service.  It's just that simple!



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