Q: Tell us a bit about your company.
Dandylion Wishes is a one-of-a-kind paper crafting, home decor, and gift shop that’s been filling a unique niche since April 2011. We sell all kinds of paper craft and scrapbooking supplies, as well as banners, pillow boxes, decorative wood blocks, seasonal decor like ornaments and wreaths, and even some clothes and jewelry. We’re very different from other crafting stores, which is one of the things our customers love about us. That difference is reflected in the name of our store, which brings back memories of kids giving their mothers dandylion bouquets and making wishes together. We try to create that kind of happy, wishful environment in our store by offering card-making classes, trendy papers and crafts, and lots of specialized products and decor that you can’t find at big-box craft stores.
Q: What’s your best email marketing strategy or tip? How successful have your emails been?
Pictures and photos make a huge difference! We include images in all our emails, whether we’re talking about what’s going on locally, upcoming store events, new products, or quotes for cards. High-quality photos help these emails feel more like conversations and build trust, which is important for drawing in customers. About 75% of our loyal customers are not local, so these visually appealing emails keep up our relationships and remind them to visit us when they’re in town. We get lots of feedback about how much our subscribers love getting our emails, so we know that great photos make a difference.
Another way we’ve made email marketing work for us is by sharing a weekly coupon. Customers cut it out or show it to us on their phones. Out of a list of 3000 subscribers and an average of 35-40 customers per day, we see about 10 coupons a week (more during this time of year). That’s pretty good and consistent success for us compared to other types of marketing we’ve tried.
Q: How has Email Contact helped you with your business? Why did you choose Email Contact over other email providers?
We chose Email Contact because it was priced right, and we found it very easy to use. The platform makes it easy to upload pictures and coupons, which are very important to our strategy. We also love all the templates and the pre-scheduling feature. Plus, Email Contact has excellent people who are always willing to help us.